She also co-produced the whole album! The interesting thing about this is all of the singles from the album will be double A sides, well this is the plan in the States, I'm not sure if the same thing will be done in the UK. He also told us on this project Beyonce took full creative control, choosing all the writers, producers and final songs. On Tuesday night I was invited to Beyonce's official album playback at the SonyBMG offices in London, the session was hosted by her pops Matthew Knowles.įirst of all he explained the concept behind the album title - 'I Am Sacha Fierce' which is similar to Eminem's Slim Shady alter ego, accept this showed Beyonce to have a shy, vulnerable side but then can turn into energetic, wild diva type character.
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